The Ten Commandments of White Hat SEO

Everybody even remotely associated with internet marketing has to be familiar with the SEO white hat/black hat dichotomy. White hat = good. Black hat = effective. White hat = loser. Black hat = busted. But just what is the difference? What makes an SEO’s hat white, black or gray?

Here’s the definition of white hat SEO, broken down into easy-to-remember rules, straight from the burning bush to your ears.

  1. Thou shalt not cloak thy site so that spiders may partake of other than that which is served the people.
  2. Thou shalt not hide text so that none but spiders may see it.
  3. Thou shalt not hide links.
  4. Thou shalt neither buy links from link farms, nor allow thy minions to buy links, nor allow any others to buy links in thy name.
  5. Thou shalt not stuff keywords into thy metatags or thy alt tags.
  6. Thou shalt not stuff keywords into thy page copy.
  7. Thou shalt not scrape or steal content from other sites except as permitted, nor shalt thou lay hands against the copyrights of others for double woe shall befall those who sin against a ©.
  8. Thou shalt neither create or cause to be created false content.
  9. Thou shalt never be known to raise spam against another’s blog comments, or contact form, nor shalt thou cause spam, nor shalt thou allow any spam to be caused in thy name, for the deepest, hottest, loneliest pits of torment await the spammer.
  10. Thou shalt always keep the internet user in thine heart and always do that which is right unto him and to her, and to always help to guide them to those places that they seek, and provide such manna and succor as thou canst.

If you follow these guides, the ranks of the Search Marketing Angels await, and you will be raised triumphant in the eyes of Google. Amen.

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