Archive for May 16th, 2011

16
May
11

SEO and the Web Filter Bubble

I’ve mentioned this sort of thing beforeĀcustomized, personalized search results based on what engines and websites think you want to see. Which means that everybody’s search results are different. Which means that you can never know just exactly where you will show up for any individual person’s search. And so far, there’s not a damn thing you, as a search engine professional, can do about it.

This is what will kill SEO. And the web. And probably everything else we hold dear.

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