Archive for May 20th, 2011


Friday’s SEO Site of the Week

We’re always looking for ways to make this business easier. And of all the things that need to be easier, link acquisition would have to be right up there at the top. Face it. Link acquisition sucks. Particularly if you are determined to get good quality, white hat, traffic-driving, useful, and interesting links—not to even mention links that pass SEO juice.

So when I tell you that the SEO site of the week this week is YouTube, you have to think about it this way:

Where else can you post a 2 minute video of a cat chasing its shadow that can potentially turn into 1,000s of links overnight?

Seriously. This is some mighty mojo. Of course, it’s not that easy. You have to do things just right to get any link value out of YouTube. You have to

  • produce video clips that are relevant to your website (tutorials, reviews, interviews, etc)
  • make videos that are high enough quality to suit the intended audience (doesn’t mean you need Spielberg, just that you need to think through a script, use fairly decent equipment, and edit the thing)
  • upload videos that are in some way attractive (funny is good, but useful, interesting, odd, or even seductive can be good)
  • make sure it’s embeddable (because when somebody embeds your vid, that’s what makes it a link)

If you’re lucky enough or good enough, your vid might even go viral. And that’s a good way to gather lots and lots of links. Let’s give ’em a matched trio of wizard hats.