03
Jun
11

Friday’s SEO Site of the Week

This week, we’re going back to the old Google mine for another bit of essential SEO. This one is vital to any web site that has a local component.

Google Places

If you don’t know already, Google Places is kind of like a Yellow Pages ad that shows up when someone searches [keyword] and/or [your industry] + [your location]. You’ve seen Google Places listings—they’re the results listings that show up next to a local map full of flags. And it doesn’t matter if your bizz is number one for your money  keyword, if you don’t show up in the Places listings, you’re still way down the page.

Places isn’t quite like regular search results. You have some control over what people see. You can open an account (usually associated with a Gmail account) and enter your business details just the way you want them. You can upload photos or videos. You can list hours of operation, specials, whatever.

The only catch to all this is you have to prove you are the rightful owner. So, you fill everything out, and submit, and Google says “Prove you are the owner.” They will either make an automatic phone call to your listed phone number with a PIN code, or if you prefer, they will mail the PIN in a postcard to your business address.

That’s all there is to it. It’s free. And if you want to do internet business locally, it is absolutely necessary.

We’ll give it some clicks.


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