Archive for June 7th, 2011

07
Jun
11

What Makes Content “Good”?

With the recent Panda Update, Google has stimulated a strategic shift among web professionals that we believe is long overdue. By claiming that their intention was to improve the quality of the internet by rewarding “quality” content, Google changed the overriding question facing the SEO from “how can we game the backlink system?” to “how can we generate a ton of quality content?” Which, we believe, makes for a much more interesting game.

With a tremendously interesting side-effect: the overall improvement of the internet.

That is, as long as SEOs continue to play this game the same way they’ve started. A quick unscientific  survey of Craigslist ads shows a measurable uptick in classified advertisements for website writers (31,500 in the last week compared to 2,800 for the same week a year earlier). Some of that can be attributed to the painfully slow economic recovery, of course, but if you don’t think there’s a connection to Panda, why do you think so many of the ads specifically use the word “content”?

Every SEO company we know has been actively pushing the new model of more content, but quality content.

Which really  begs the question: just what the hell makes content quality?

Here’s our quick checklist.

  • Does your web content have a clearly discernible point?
  • Is your content interesting, amusing, controversial, and/or useful?
  • Is your content written in a style accessible to the audience for which it is targeted?
  • Does your content use a reasonable facsimile of grammar and spelling?
  • Does your content make sense?
  • Is your content displayed in an organized manner, with appropriate headings, subheadings, bullet lists, images, and emphasized text?
  • Is your content unique to the page it’s on?
  • Does your content add anything to the overall value of the page? The website? The industry? The internet?

Okay, to be realistic, backlinks still count for a lot and probably will far into the foreseeable future. But if Google’s dominance holds sway—and they continue to call the shots—all the backlinks in the world won’t help you if your content sucks.