Archive for July 7th, 2011

07
Jul
11

Another SEO Quiz

Now what was I looking for?

Google has been pretty good about publishing clear guidelines for webmasters seeking to improve their search ranks. But the question is, do these published guidelines accurately reflect the reality behind the Google algorithm? Just for fun, we put together this quiz comparing the Google guidelines and the opinions of SEO professionals as reported in the superb SEOMoz 2011 survey.

Ready? Go.

What does Google officially proclaim to be the #1 most important search ranking factor?

  1. Backlinks
  2. PageRank score
  3. Quality content
  4. Domain age

What do the 132 SEO professionals polled by SEOMoz think is the #1 most important search ranking factor?

  1. Backlinks
  2. PageRank score
  3. Quality content
  4. Domain age

Which of the following “negative” ranking factors does Google list first?

  1. duplicate content
  2. Hidden text or links
  3. malicious behaviors such as phishing or malware
  4. cloaking or sneaky redirects

Which of the following “negative” ranking factors did the SEOMoz professionals list first?

  1. duplicate content
  2. Hidden text or links
  3. malicious behaviors such as phishing or malware
  4. cloaking or sneaky redirects

Which of the following “negative” ranking factors does Google list second?

  1. duplicate content
  2. Hidden text or links
  3. malicious behaviors such as phishing or malware
  4. cloaking or sneaky redirects

Which of the following “negative” ranking factors did the SEOMoz professionals list second?

  1. duplicate content
  2. Hidden text or links
  3. malicious behaviors such as phishing or malware
  4. cloaking or sneaky redirects

True/false

  1. The Google’s PageRank score that they let you see is the same as the one they use to rank your pages.  (true/false)
  2. The name “PageRank” does not refer to your page’s rank, but to Larry Page, the guy who invented it. (true/false)
  3. Google’s official motto is “Don’t be evil.” (true/false)
  4. Google just wants us all to be happy. (true/false)

Answers:
3, 1, 2, 3, 4, 4
T/F:  false, true, true, insufficient data at this time

10 correct: you are an SEO Star and SEOMoz should add you to their survey pool
7-9 correct: you’re doing all right, but could learn a bit more
4-6 correct: maybe you should consider hiring somebody to do your SEO
1-3 correct: give up on SEO and open an AdWords account