Archive for July 25th, 2011


Keywording Made Reeeeealy Simple

It Ain’t Rocket Science

  • Step 1: Figure out what your page is actually about.
  • Step 2: Figure out what folks online actually type into search engines looking for what you figured out in Step 1.
  • Step 3: Rank the list of phrases you figured out in Step 2 by descending order: highest traffic potential on top.
  • Step 4: Test the top 5 or 10 phrases in the list you made in Step 3 for competitiveness. Pick out the three highest on the list that you can actually compete for.
  • Step 5: Use the best of the 3 phrases you chose in Step 4 as your lens name and title; use the other two as module titles. Use each of the three <i>once or twice</i> elsewhere in the lens: body copy, image file names, link outs, etc.
  • Step 6: Profit.

You can find the information you need for Steps 2 and 3 using the Google Adwords Keyword Tool. For Step 4, enter each keyword into Google and note the number of sites where that keyword phrase appears and the number of AdWords that show up. You can also find a “Competitiveness” score and an “average CPC” in the AdWords Keyword Tool reports Keywords with lots of competitors, lots of AdWord ads, and high average CPCs are going to tough to win position for.