Archive for August 25th, 2011


The “O” in SEO


noun \ˌäp-tə-mə-ˈzā-shən\

Definition of OPTIMIZATION (Mirriam-Webster)

: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible

  • An Act of Optimization: One individual action designed to move something in the direction of perfect, i.e., improve its function or effectiveness;
  • A Process of Optimization: A series of Acts of Optimization, which, when undertaken in a planned and coordinated fashion, improves something‘s function or effectiveness and leads something further down the path toward perfection;
  • A Methodology of Optimization: An overall strategy involving one or more Processes of Optimization which have as their goal the general improvement of something‘s function or effectiveness in pursuit of perfection;
  • A Philosophy of Optimization: An ingrained belief system that values the perpetual improvement of something in pursuit of perfection, that builds into a system the notion that perfect function or effectiveness is not possible, but desirable, and that continued movement in the direction of perfection should be the overall driving force behind the something‘s existence.

Replace something with a website
Replace function or effectieveness with search engine performance
Replace perfection with achievement of business success

Now we got something we can work with.