22
Sep
11

Netflix, Facebook, and Change for the Sake of Change

Okay, this really isn’t all that much about SEO. But it does have a lot to do with online (or any other kind of) marketing.

Is Change Always Good?

Judging from the recent observed behaviors of a number of commerce giants, you’d have to draw the conclusions that

  1. Commerce giants think “YES!”
  2. Commerce consumers think “NO!”

Why the disconnect (bordering on cognitive dissonance)?

First, let’s review.

  • Microsoft Windows. We count 14 updates so far this month, not counting Office, or Security Essentials definitions, or Explorer. Hmmm. Really?
  • Adobe. An avalanche of updates virtually every time we connect.
  • Facebook. Unfathomable update to the news feed. As well as countless “privacy” updates, most of which have been detrimental to the user’s privacy.
  • Netflix. “I messed up” doesn’t even begin to cover it. Not just a bad idea, but a bad idea handled badly.

Why do they do these things?

Well, same reason a shark has to swim to breathe. In today’s corporate environment, nobody’s job is safe—not CEO, CFO, or eeny-meeny-minee-mo—unless they can show something to the board every quarter. “Here’s what me and my team are doing!” they exclaim, to the accompaniment of a PowerPoint chorus. “Look! We changed this and that and updated this and next month, we’ll upgrade that!” Doesn’t matter if it all means a gigantic loss of credibility, or loyalty, or even subscribers. Doesn’t matter if the changes improve anything. Doesn’t matter if they were necessary. Doesn’t matter if they were wise or in any way a good idea.

Just gotta put something up there on the damn agenda, don’t you know?

Well, to us, it all comes out to be one helluva argument for open-source, cloud-based EVERYTHING. Updates and upgrades can be done without impacting the users’ experience. Updates and upgrades that prove unpopular can be rolled back without loss of face (or job). Nobody feels compelled to change just because they can.


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