Posts Tagged ‘bing


Friday’s SEO Site of the Week

Today’s site of the week is a little different. When we looked at our RSS aggregated news feed (SEO News) this morning, we were struck by a rather odd meta-conversation that seemed to be emerging. Out of 20 headlines, 5 were about that most wondrous of search engines, Bing. Fully one-quarter of the search engine-related news is about Bing! Wow! Bing must be on the rise, emerging, climbing, winning!

Erm, well, maybe not. Here’s four of them:

Bing Makes Bid To Become Top Deals Destination

Bing Adds Video Home Page To Welcome Fall Season

Bing Introduces Action Buttons to Search Results

Microsoft’s Plan to Stop Losing Money on Bing

Well, they may not be making up much market-share, but they definitely got the old Press Release/Marketing/Promotions-share cornered.

In that vein, here’s the article we chose for Site of the Week:

Bing Bleeding Billions from Microsoft

We give this whole freaking thread a gigantic bonfire of the vanities.



Let’s talk about Bing, shall we?

First, we have to say (in point of full-disclosure) that we are not big fans of Bing. When Microsoft released it in 2009, we scoffed. Bing? Really? Why not make your intentions even clearer and call it Biggle? (Actually, at the time we thought they might have had better long-term success with “Bong,” but that is another kettle of worms entirely.)

The launch of Bing was surrounded by one of the larger hooplas ever seen. We’d guess that MS spent way more money promoting their¬† new search engine than they spent building it. The artificial buzz they created just reeked of MBA-juice: hyperbolic articles in every major technology publication, press release after press release, gushing “reviews” that were clearly penned in the MS Marketing Dept, and on and on ad infinitum ad naseum, ad vomitus.

Surely, we thought, not even the Public could be stupid enough to fall for this oh-so inferior search engine simply because of the overwhelming promotional effort. Surely throwing a mega-dollar campaign machine at a revamped Yahoo engine would not be enough to make it “cool.” Of course, the success trajectory of Lady GaGa did nothing to encourage us as far as the Public discernment is concerned.

So they released Bing. And hyped it. And hyped it some more. You could read internet commentary from pithy blog to respected dead-tree pub and Bing was the only search engine you heard peep one about. But something strange happened.

We were right to hope. And Bill Gates was wrong to assume that the masses were that incredibly gullible.

Despite all you hear about the inroads Bing is making, about the huge successes it continues to rack up,¬† about all the wonderful ways it has made life safe and happy for us all, the damn thing still sucks and it’s still pretty much irrelevant.

Search engine statistics don't lie!

Okay, so Bing’s market share is still pretty low compared to Google. Surely all the Microsoft Money has increased its presence at the expense of all the little engines that couldn’t! Read all the breathless “news” articles proclaiming Bing’s incipient victory (quoted straight from the press release) and you can’t help but believe! Bing will win! Yay!

Not so fast.

Hmmm. Even without the Goog, Bing's a little limp.

Remove the Google numbers and you’ll note that Bing’s market share can’t even compete with Baidu, let alone Yahoo. If anything, they’ve even lost a little ground in past couple of months.

So let ‘er rip, Microsoft, let the rain of overt promotional media continue to fall. Spend every last dime of Uncle Bill’s hoard trying to break into the search engine club.

Personally. we think all that money would have been much better spent trying to write a better search algorithm. But, hey. Maybe that’s just crazy talk.

If you can’t buy success, what the hell’s money for?

All data from NetMarketShare.