What Does Google REALLY Want?

Google Galaxy

Google Galaxy

Is it backlinks?

Is it high PageRank?

Is it carefully selected keywords?


Sacrificial goats?

What Google wants is content, of course!

What they’ve been saying all along: in order to rank well in the search results, all you have to do is write lots of great content, with the following deep, trenchant, and impressively penetrating philo-sophical questions in mind:

(Lifted straight from Google Webmasters Central).

More guidance on building high-quality sites

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Easy, right? So what’s the problem? Why does everyone persist with all this SEO tomfoolery?

Simple. Because Google’s algorithm, smart as it is, will NEVER be smart enough. What happens when every website in the world follows all of the above “advice”? When every single article on the web is “Quality Content™”? Who gets the top rank then? It will STILL COME DOWN TO KEYWORDS, BACKLINKS, and CHICANERY.

Now don’t get us wrong—we’re absolutely in favor of improving the quality of the internet. We’d love to see brilliant writing, jaw-dropping design, and glorious graphics burst from every page in a Renaissance of Creation the likes of which will ring throughout the Galaxy for all the aeons to come.

And even so, when that happens, when the internet is 4 billion perfect pages strong, Google’s going to need a few more questions.


Shameless Self Promotion

SOL: A Light Novel

One of our contributors here at EugeneSEO, Max E. Keele, has just published this novel. It has nothing to do with SEO at all. Except that we’ll be using SEO mojo to market it.

Check it out at Naraka Press.


Dilbert Is God

Oh, Scott Adams, you brilliant, sick, insightful, geeky, trippy, edgy, mofo, arty, philosophic, GENIUS.

Did we mention brilliant?

Not only are you funny as hell, but you say in three panels what we’ve been trying to get across for 10 years and a half million or so words.

Yes, we do SEO for a living. Yes, we’re good at it. Yes, it works.

And YES, SEO is a negative force in the world. It weakens the integrity of the world’s knowledge depository. It makes it difficult for valuable content to find its way into the brains of those who need it most.

White hat, black hat, pantless weasel. The whole SEO industry is up to no good. Luckily, the end is near. (See our previous post for a hint.)


Is Google Building Skynet?

I'm sorry, Dave, I can't complete your search just now. Please try again later, after you've calmed down.

Well, here it comes.

We’ve been predicting for some time now that Google will pretty soon render SEO as obsolete as phone cords by evolving some serious cognitive abilities.

While this sort of thing has been tried before (WolframAlpha does kind of a pretty good job of understanding the question), the new push by Google into the realm of artificial intelligence will be the One that Changes Everything.

Why this one? Because if anyone has the resources, the brain-pool, and the profit motive to create our new Digital Overlord, it would be the Goog.

Read on, future Eloi.

Google Knowledge Graph Could Change Search Forever



Is It Online Piracy? Holy mother of pearl. The US government is currently debating two pieces of legislation designed to protect a few rich entertainment companies from illegal downloaders* at the very reasonable and rational cost of completely destroying the internet as we know it.

If either of these bills pass, it will mean that Sony or the law-suit vultures at the RIAA or any other corporate copyright hoarder can shut down any website in the world by merely claiming that they somehow infringe on the complainers god-given right to milk every ounce of profit from the creative works of artists.

Here are just a few of the websites that SOPA/PIPA might conceivably destroy for the crime of “allowing links” to accused “pirates”:

  • Facebook
  • Google
  • YouTube
  • Wikipedia
  • Twitter
  • Reddit
  • And thousands more

*Illegal downloaders are NOT FUCKING PIRATES. Blackbeard was a fucking pirate. Illegal downloaders are teenagers, moms, grandmoms, and your mom. Calling something like 65% of the American population “pirates” is a really asinine attempt to shore up their obsolete music and film distribution monopolies by demonizing and threatening anyone and everyone.

Don’t take our word for it. Read more and make up your own mind:

SOPA Blackout Set For January 18th: Here’s All The Info

About SOPA

Stop Online Piracy Act

NBC Universal Already Abusing SOPA

Rupert Murdoch Threatens Google with SOPA

Lots More


And the Answer, Apparently, is “Yes”

Well, I’ll be damned.

…Google downranks Chrome



Google Busts Itself

Google Chrome Gets Caught Buying Links—Will Sergey Penalize Himself?


Google Changes Algo! Film at Eleven!

And here we go again! Let the whiners whine, the criers cry, the complainers complain, and the smart adapt. Yep, it’s another Google algorithm “tweak.” We’re not sure what they’re calling this one, but we have a few suggestions.

  • The Caffeinated Panda Update
  • The Fresh to the Last Drop Tweakage
  • That Fresh Feeling
  • Flak Friday Freakout
  • The New Gnu Knew News Minor Modification to an Existing Platform Remodel

Okay, now that we got that out of our system, what’s THIS algo update mean? Well, as far as we can tell, it’s Google’s way of addressing the competition from Facebook and Twitter, where you are delivered the latest immediate updated news constantly. (Which is ever so much better, especially if what you call “news” is the most recent brain fart of somebody you barely know and hardly care about and won’t read anyway.)

Freshness is what they call it.

For about 35% of all searches, Google’s new algo will supposedly promote “newer” (or “fresher,”  if you prefer) content above “older” (or “staler”) content. What could possibly go wrong?

Well, try a search for “Madonna” and see how deep you have to go find a classic painting or anything else about the Virgin Mary.  Try “tea party” and hunt for anything historical about Boston or literary about Alice.

Kidding! (Mostly!) Actually, this tweak might turn out okay. A lot of search happens to be current events and pop culture related. For those things, freshness matters.

For more on the Great Google Algo Tweak of Fall/2011

Google Search Algorithm Change For Freshness To Impact 35% Of Searches

Google updates search results to account for real world events

Google improves search results

Google freshens up search engine

Google Changes Search Algorithm, Trying to Make Results More Timely

New, “fresher” Google rankings affect 35% of searches

Google Tweaks Algorithm for Freshness


This just in…

Google Says SEO Is Not Spam


Content for the Sake of Content… or?

Content, content, content. Blah, blah, blah. That’s all you hear in SEO circles these days. Content content content content.

Well, then, let’s all just get us some of that! Lots and lots of it.

Um, okay, what if we wrote every damn thing we could think of when we launched the site two years ago? Now what? Just make some stuff up? But that’s not likely to lead to quality content, which is the where the trouble starts.

Say I’m an entertainment news site. No problem! Content just sort of oozes up out of the ground around us. How about a site selling seasonal stuff? Great! Just pick a holiday and roll with it. But just imagine for moment that your site is more like a yellow pages ad, three pages and a contact form. Maybe you’re a roofing company in an area with lots of competition. You want to—you really need to—show up at the top of the local search for “roofers.”

Is content the right tactic?

And if it is, just what the hell are you supposed to write about?

Let’s break it down.

Sites that absolutely need to worry about a continuous stream of high-quality content:

  • Wide-market websites in competitive topic spaces (non-geographical retailers, b-to-b businesses, or sites that are advertising-supported like recipe sites, magazines, or comparison shopping)
  • Sites in rapidly evolving topic spaces (news sites, product review sites, entertainment sites)
  • Sites in high-energy topic spaces (culture sites, fashion sites, music sites, porn sites)

Sites that maybe could benefit from a regular injection of quality content:

  • Informational sites (how-to sites, encyclopedic sites, data collections, historical sites, public domain arts & literature sites)
  • Non-profit membership-supported sites (clubs and organizations, large extended family groups, cause-related sites, political sites)
  • Sites based on repeat consumers of the same content (online games sites)

Sites that probably don’t need to worry about content once they’re up (although adding quality content can never hurt)

  • Local-only sites (restaurants, shops, professional service providers, health & medical services providers, legal service providers, personal services providers)
  • Single topic sites (individual person in-memorium sites, single-issue awareness sites, sites dedicated to permanent locations like historic architecture or unique geographic areas, specific item enthusiast sites like for a single model of classic automobile)
  • Sites not particularly concerned about search traffic (small family sites, advertising landing page sites, intranet-type sites)

If you are one of the last group, but you still want to add content, and you need help thinking of ideas, here ya go. You’re welcome.

  • Solicit reviews and recommendations from your clients and customers. Use attractive images to fill space and try to make as many pages as is reasonable.
  • Post articles on different ways to use your products or services.
  • Keep a blog related to your topic space. Don’t stress about daily posting, just try to put something up 3 or 4 times a month.
  • Post videos of people using your products or talking about your services. Definitely post video of any television presence such as commercial spots, or news program mentions.
  • Post HTML versions of any print product materials or brochures.
  • Post any and all press releases.
  • Put up a “Something of the month” section.
  • Publish a “Related resources” section and add a resource or two every month.
  • Watch for any news related to your product or service and post a brief synopsis along with your personal reaction.

And one last note: Always make sure you maintain a clear and usable organization when you start regularly adding content. If spiders can’t find and sort it, it helps you not.

Follow the Wizard!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2 other followers
August 2022
Blog Directory
Add blog to our directory.
Promote Your Blog
SEO Blog Directory
An intellectual property of . Most rights reserved.